Wednesday, 1 January 2014

DMU Equestrian's social media success #esma14

The Equestrian Social Media Awards #esma14

The close of 2013 marked the end of a very successful year at DMU Equestrian, with the naked calendar being a sell out, and two unforgettable home competitions for the BUCS league teams who compete for De Montfort. The club are hoping to continue this success and the positive development of Equestrian sport at university into 2014 and beyond, as a developing sport that has significantly raised it's profile at DMU and is proving to be at the forefront of sport at De Montfort.

The opening of the Equestrian Social Media awards for 2014 in December ignited a new challenge for the society at DMU as the nomination for 'Best Blog' allowed them the opportunity to showcase their developments in helping get more young people involved in equine activities at university level. The awards showcase how different types of social media are helping to raise the profile of equestrian sport and activities across the globe. The awards positively unite the equestrian world and DMU Equestrian are extremely lucky to be a part of the nominations this year, showing off their very own methods of getting equestrian sport out there and more and more people wanting to know more!

These prestigious awards have 17 categories including; best use of twitter, best blog, best use of Facebook, best use of media by a professional horse person etc. The public nominate entries into the awards and then the top 10 from each section are entered into the finals on January 20th 2014 in which two winners are decided, one by public vote and one by a specially selected equine panel of professional judges. Nominees are subject to strict engagement criteria such as how quickly they respond to comments, post original content and demonstrate good online etiquette. Top celebrities such as; world number one show jumper Ben Maher, Katie Price and Clare Balding are all entrants in the awards alongside amateur writers and equestrians. In the equestrian world it is a highly regarded award with some top magazine and television names entering such as; Horse and Hound, Horse and Country TV and British Eventing. This is matched by the just as expert panel of judges which comprises of top photographers, professional riders, magazine publishers, bloggers etc.

The support from everyone who has voted in the awards has highlighted just how far the society has come and how much impact it has had on people at the university and young people involved in the sport. The influence it has had over Equestrian sport at De Montfort University has been amazing, with a high readership level and active circulation around the university. The activity of this blog has raised, beyond belief the profile of equestrian sport at university and has acted as a catalyst for the engagement of young, educated people to get into something amazing. It gives the ins and outs, the ups and downs and the true dedication and motivation that people riding in university sport have and the level of success it can give to the individual and as a club at De Montfort. It was started out as a means of developing the training and activity of BUCS league teams at the university and has grown into something much more than that, with an outstanding level of support from students and staff at the university. It signifies the true impact that a small community can have on improving equestrian sport and how every single rider is valuable within the community on a social level as well as a riding one. It as enhanced the social media awareness of equestrian sport at university by positively reinforcing the benefits of riding and giving students something extra to work for. DMU Equestrian blog is a bout more than just horses, it is about creating and educating the university community about a sport that is now at the forefront of British sporting disciplines.

Thank you to everyone who has voted and supported us. We are ever anticipating the announcement of the finalists for 2014 on January 20th!

DMU Equestrian for 'Best Blog'

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